Surf Talk Episode 9 - Member Development

Surf Talk host, Ross Smith, is joined by Georgia Brazenall, the Head of Club and Member Development at Surf Life Saving SA.

Club and Member Development is responsible for ensuring that all of SLSSA’s clubs are engaged and satisfied in order to have longevity in the volunteering movement, and that everyone feels like they belong. The team looks after inclusion, governance and compliance, while also running development camps with youth, community-based programs such as Parnggi Yarluwar Porlar (PYP) for First Nations People, and more recently initiatives along the Murray River, including Rippers.

  • Hi, I'm Ross Smith and welcome to Surf Talk, Surf Life -Saving South Australia's

    podcast. Every couple of weeks, we release new episodes on different topics. And on

    the way, you'll learn a lot about Surf Life -Saving. We're going to introduce some

    amazing people, talk to club members and their achievements, and some outstanding

    rescues and everything in between. Once again, welcome to Surf Talk, I'm Ross Smith.

    Today's podcast is proudly sponsored by Surf Life Savings South Australia's Commercial

    Training Department. We'll hear a bit more about the training department later on in

    this program. Our special guest today is Georgia Brosnell. Georgia is the head of

    club and member development. She wears many hats in the Surf Life Savings

    Organization and excited to have her here today. Welcome, Georgia. - Thank you, Ross.

    - People probably don't know much about what you do, So tell us a bit about

    yourself, Georgia, and what your day looks like in your gold. Yeah,

    thank you. Development in surf lifesaving, which is my portfolio, is quite broad and

    diverse, which means you never know what's going to happen each day, which makes the

    job very interesting. But a short summary is that club and member development,

    We are responsible for ensuring that all of our clubs are sustainable and healthy

    and that the members within those clubs are engaged and satisfied so that we can

    have longevity in our volunteering movement and that everyone feels like they belong

    as well. So we look after inclusion, we look after governance and compliance with

    our clubs. We run development camps to engage the youth and keep them involved.

    And we do an array of other things as well. So you just touched on some of them.

    So let's go through the list and see how we go with some of your many hats that

    you wear. I just don't know how you bit it in the end of the day. I'm sure you

    work after hours, weekends, sometimes. And I know you've got a adult in the camp

    next week. So that means you'll be away all week and stuff with these guys, is

    that right? - Yeah, absolutely. We've got our youth camp next week. So that one's a

    three day two night camp that we hold down at Victor Harbour. So we've got nearly

    30, 14 and 15 year old members from across the state and they're gonna take part

    in leadership activities and fun activities like an amazing race. And it's their

    first time that they'll be able to pop their head out of club land and actually

    meet each other from different clubs and form some friendships. - I bet they enjoy

    that. - Yeah, they do. Yeah. - Yeah, that sounds like good fun. So I'll put

    something about your program called the PYP project that you're on. And it's to do

    with First Nations people, Jellie, about the impact on the First Nations community

    and what that program's about. - Yeah, so the Pangea Yaloa Polar Program, which means

    water ocean kids in Naranjali. This project has just completed so we spent two years

    on it. We had two cohorts of 100 First Nations children age 5 to 12 completing two

    terms of swimming lessons at a pool who were our partners in the project and then

    completing a season of nippers at one of the corresponding surf lifesaving clubs. And

    it's had an amazing effect on our volunteer base and our clubs who were involved in

    the project. And we've had some really great feedback from the families who were

    involved as well. Historically, our membership base only had under 1 % Aboriginal or

    Torres Strait Islander members, and that's not reflective of our broader population in

    Australia. And so this project has doubled that percentage within our membership base

    and so I think our clubs are feeling as though they have been able to welcome new

    communities who might not have always been involved in their clubs and participants,

    some participants have found their new sport and a love for the ocean and others

    have been able to gain a lot of new confidence in aquatic environments, both at the

    pool and at the club at Surf Life -Saving. - So the PYP program, is that designed

    for metropolitan people or regional? How does that work? - Yeah, yeah. So this one

    was a metropolitan club involvement. So we had clubs as far north as North Haven,

    Surf Life -Saving Club and as far south as Gore, Surf Life -Saving Club. Well, so

    it's pretty broad for metropolitan. Is there plans to run future programs sort of in

    more regional areas? Yeah, we're looking to expand it to places like Waila where we

    have a surf lifesaving club and Murray Bridge, which is a newly formed surf

    lifesaving club and because these have high populations of Aboriginal and Torres

    Strait Islander families and these are the places where because it's local to these

    families that we might be able to attract more members and hopefully share the love

    of surf lifesaving. Another activity, another role that certain people may not have

    thought of that doing that. I mean, just a general population sometimes don't think

    so about being a surf lifesaver or being involved in surf lifesaving. So any

    programs we could do, whether it's for Indigenous community, whether it's for anyone

    around, we need to have these programs in place. It's a great idea. - Yeah, it's

    great. And we're hoping that it will expand further. Now that we do have some First

    Nations families in our clubs, they'll be able to invite their friends and family as

    well to join our clubs. Because obviously anyone who wants to join a club, it's

    much easier and more inviting when you already know people and you've got people to

    lean on when you're in a new environment. - That's often often our people come in

    anyway. So I'm involved in that. Come on in. Yeah, it's such a great program. I

    suppose we're talking about the impact for First Nations people in surf lifesaving. I

    know you're heavily involved in the reconciliation action plan. So I think we've gone

    from reflect to innovate. I'm not sure. Can you tell me a bit about where we are

    with that program? Yeah, absolutely. So we've just completed our reflect reconciliation

    action plan. So there's four iterations of a reconciliation action plan.

    Reflect is the first one. So it's all in the name. So Reflect is where we've spent

    time having a look at all of our processes, having a look at our membership base,

    for example, seeing where we could be better at including and promoting First Nations

    people and businesses in what we do and actually, for example,

    procuring our office supplies from an Aboriginal owned business, things like that.

    So really taking a stock take on where we're at in our reconciliation journey. And

    then we've completed all of the actions in this first plan. And so now it's time

    to draft the second iteration, which is called innovate. And this is all in the

    name as well. This is where the rubber hits the road, where we have to start

    actually implementing the changes and trying to fill the gaps that we've identified

    in that first stage on our journey of reconciliation. So I suppose the first stage

    reflect was like a gap analysis almost. Correct, yeah. Looking at where we just

    haven't filled those gaps and, you know, inclusivity programs and how we need to

    now, and then we need to, like I said, as a rubber, it's the road. How do we do

    that? How do we achieve that as an organization? Absolutely, yeah. And throughout

    both the Pangea Yalua Paula program and developing our different iterations of our

    reconciliation action plan, we've had some amazing support from the Jindu Foundation

    who have been our partner in both of those projects. They're an Aboriginal community

    controlled not -for -profit and they run some amazing programs for Aboriginal and

    Torres Strait Islander youth. And they have really provided us that support and

    advice on this journey and a bit of a sounding board as to where we're at. And

    we've learned lots of lessons along the way, having conversations with Jindu

    Foundation. - They know the road. - They do, yes. - That's great. So another hat you

    wear is Environmental Advisor Committee. I think you head that up. What are some of

    the key goals or wings wings and how's it going so far, the environmental

    sustainability in Surf Life Saving South Australia? Yeah, so we have a number of

    advisory committees here at Surf Life Saving SA and they make recommendations to our

    board. So as part of our governance structure, our key priorities are covered by

    these advisory committees. So my portfolio looks after our Development Advisory

    Committee and they make a lot of recommendations on some of the things we've already

    talked about and some other things we'll talk about later, but our Environment

    Advisory Committee also sits under my portfolio and their role is to advise our

    board and our staff on ways that we can be better in the environmental

    sustainability space. So some of their goals at the moment, they're really scoping

    what their work is going to be. They're looking at maybe ways that we can reduce

    our carbon emissions and coming up with a plan to make those reductions in looking

    at our operations. So like biofuels and those sort of things? Yeah, absolutely. And

    just starting by measuring what kind of emissions we produce in all of the different

    scopes directly and indirectly, you know, people traveling to carnivals, how many

    people use their car to get to a carnival that's quite far away and the fuel that

    we use in an IRB, for example, or even the electricity produced that we use at

    head office as well. So they're really in this scoping phase at the moment and

    we've got kind of a newer group of people who are looking ahead at what our

    journey will be, but this started as an amazing working group from the grassroots

    who, 10 or 15 years ago, came together to start educating our members about our

    role as surf lifesavers in natural water environments where we But really the

    custodians of that environment to make sure that we're keeping it safe and protecting

    it for the future as well. So they, an initiative from the previous working group

    was to bring out bins on patrol, which sounds a bit obvious now and it's

    commonplace, it's been around for 10 years, but the each, there wasn't a place for

    members of the public to dispose of rubbish or the patrolling members unless they

    walked right up to the footpath at the top of the beach. And that's just where

    they all are. There's sort of nothing on the beach and I go walking most mornings

    with my wife along the beach and we're often picking up sadly, picking up other

    people's rubbish and putting them in the bins at the top but having people aware

    that the bins are at you know between the flags area where the surf lifesavers are

    makes sense. It's saddens me every time I see rubbish on the beach. I think, "Guys,

    come on, it's our environment. It's our place of fun. Just pick it up and take it

    home, but it's a thing we've got to be aware of." And now we've got something. So

    adding those things to our scope of what we do, that's really good. It's clever.

    It makes sense. And like I said, as well as we are to look after people, keep

    them safe, to rescue people, environment is a massive impact on our organization. We

    want to be there for a long time and have those beautiful beaches, particularly in

    South Australia, we want them there forever. We don't want to have to go, we can't

    go naked, so polluted. Exactly right. And our club members across Australia are the

    forefront of the changes that climate change is bringing. You only have to take one

    look at the Gold Coast after Cyclone Alfred and a number of those surf lifesaving

    clubs along the coast have had to do repairs and maintenance and address the

    changing beach environment and here in South Australia now we've got these algal

    blooms due to the higher water temperature which affects swimmers down on our south

    coast. So we really do see the effects of climate change at the forefront and so

    we do really feel we have a responsibility to be preventing and hopefully reversing

    if we can get enough momentum with our society. We all know the science. We all

    understand the issues. It's great that an organisation as large,

    I guess, I could say, of self -life -saving are dedicated to assisting and helping

    the environment. And if we can, like I said, hopefully turn the clock back a bit,

    because we definitely need that. Absolutely. George, thank you for that. We're going

    to take a short break. And when we come back, Before we come back, we're going to

    hear about our commercial training department. But I want to talk to you about the

    Rippers program. It sounds like a fantastic initiative. We'll be back soon.

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    So welcome back Georgia. Let's get into a bit more of surf talk. So if anyone

    wants to contact Surf Lifesaving and do some first aid training or pool lifeguard or

    boat licences training, myriad of training courses we do, go to surflifesaving .com .au

    /courses and please feel free to book into one of our courses. So Georgia,

    tell us a bit about Rippers and I suppose after that tell us a bit about, you

    mentioned before, the Murray Bridge Lifesaving Club. It's very exciting. So what's

    happening in that space? It's a very exciting space Ross. So, as of a couple of

    weeks ago, we officially, our board officially endorsed the Murray Bridge Lifesaving

    Club to be our 23rd affiliated club in South Australia.

    And you might notice the change of wording. It's a Lifesaving Club as opposed to a

    Surf Lifesaving Club. So this club is actually based on the Murray River in Murray

    Bridge and this group of volunteers have worked really hard over two years to put

    all of the measures in place and make sure that they've got a strong governance

    structure, they've got a list of interested volunteers, they've got support from the

    council, they're supporting running a successful program, Ripper's program which I'll

    talk about in a minute and they've been able to achieve probationary affiliation with

    us which is very exciting and their next steps are to continue to grow and expand

    so that they can achieve full affiliation. But this is all arisen from a project

    that we started a couple years ago as well called the Rippers Program and this is

    a program run in Murray Bridge, Redmark and Lake Bonney and it's been a number of

    six -week and eight -week programs which teach basic water safety skills and basically

    an adapted Nippers program but to the river environment for children age 5 to 13.

    So Rippers is a play on words it's Nippers in the river and it's been a really

    catchy name across these communities and everyone's really caught on. The community

    response has been incredible. Families, we've had families say, "Oh, my daughter

    doesn't play any other sports, "but she really loves this one," you know, and they

    really enjoy the fact that it's not just active recreation. Kids are learning really

    important life skills and survival skills and even those early chain of survival

    skills and teaching how to rescue someone or to be able to provide life -saving

    support if they were to go into cardiac arrest, for example. - It's a great

    initiative and it's fantastic from an organisation now that we're moving from so just

    surfed and we've been doing it for a while but these initiatives will strengthen our

    inland water support. You know, people unfortunately get in trouble and drown in all

    sorts of water all over the place. It's, now we're experts in our field along the

    surf, it's about time we sort of moved into that sort of regional river waterways

    and lakes and dams and the like. And having a life -saving club in Murray Bridge is

    sensational. It's just, do you see in the future maybe there'll be more sort of

    affiliated life -saving clubs in these heavily riveted and heavily populated tourist

    areas like that? Absolutely. No one should drown in any piece of water and everyone

    should have the opportunity to be able to have fun in the water can be so fun,

    especially the river, but unless you're safe, you're not going to be able to have

    that opportunity because you need to be able to be safe to recreate there. So I

    think as we move forward, this will continue to grow and there's increasing

    opportunities in our swift water a flood rescue space as well. So we have a few of

    our members who are trained in swift water rescue and one of them actually assisted

    up at the Cyclone Alfred recovery when there was flooding. So we really see this,

    this place as a center where this kind of rescue skill and capability can actually

    grow. I was reading something the other day about capability and I noticed that, you

    know, our volunteer base is strong and keeps growing. And there's lots of reasons

    behind that. And they look at other rescue organizations, sometimes they struggle to

    get people or have a full complement of people. So if we can be a backup or a

    resource or even part of those other agencies to assist with our strong, very well

    educated and trained volunteer base, it's a no brainer, isn't it really? Oh yeah,

    absolutely. And Most of all, it's a community place where people can make friendships

    and they can gather weekly over summer to Have fun and learn new skills and be

    rescue ready. Yeah, it's terrific, isn't it? So I suppose talking about places to

    gather Your the club development side of it, you know everything from you cover

    everything from governance to culture So what are some of the most challenging things

    facing clubs or that you find with clubs that you are trying to build through your

    connections? Yeah, I think as an organisation, people will have heard across all of

    these episodes how broad our scope is and how much we actually do at a state

    level. But you wouldn't be surprised to find that at the club level,

    it's the same, except it's entirely run by volunteers. So I think the biggest

    challenge is actually our volunteers taking on so much and doing it so well but

    needing, sometimes needing the support when they step into these new leadership roles

    and they're dealing with an array of stakeholders, an array of members who they're

    trying to keep satisfied so that they can retain them in the club. Our biggest

    challenge is making sure that these leaders are feeling secure, competent and

    confident and supported in their roles. It would be a tricky one because I suppose

    every club has their own sort of constitution, all a little bit different. Some of

    the systems are probably different. I was just chatting to one of the last having

    members before came about it, you know, which is a great thing. We're sort of

    driven volunteer upwards, not sort of head office downwards, which is fantastic. But

    that sometimes brings it's complications with support and trying to get everyone

    there. People volunteer for these roles and I suppose you're one of your big jobs

    to try and offer that sort of ground of support and systems in place to help,

    well, maintain new people coming to Club Captains or whatever their role may be.

    Yeah, developing all of those members into those roles and helping them realise that

    they are capable and that they have the tools to be able to undertake those roles,

    often people's roles at their surf lifesaving club can be very different to their

    professional life, which is really beneficial for them because it's a great outlet.

    But at the same time, there's a whole lot of skill development that they are now

    encountering, which is amazing, but they need to be supported so that they're not

    burnt out and that it's enjoyable. Yeah, take on the role, but you get that sort

    of background support. And I suppose also the other way around, sometimes these

    roles, particularly for younger people doing the higher level roles in a club, help

    in their career as well. They move on to careers go, you know, I've managed people

    of, I've made decisions and I've looked after infrastructure and you know, they can,

    it's such a great pathway. Yeah, absolutely. Our young people are so employable. They

    have such amazing transferable skills from so many activities that they undertake at

    their local club. So I've got a question about the leadership camp and we just

    talked about it. So can you tell us a bit more and unpack a bit more about the

    development camps for the under 16 and 17 year olds? Yeah, so we run two camps a

    year. So next week we're running our under 14 and 15 camp, which is really fun, a

    fun couple of days with our young members who are really making friendships and

    understanding why they should stay in surf lifesaving after finishing nippers. But

    then we also run an under -16 and under -17 development camp, which is a five -day,

    four -night camp that we run at the end of the year in December, and they actually

    achieve across the five days their certificate three in public safety, aquatic rescue.

    So a bronze medallion, you might know, is a certificate too in public safety. So

    this certificate three actually attracts safe points. So a lot of our young people

    who come on this camp are looking to be able to make it count for their schooling,

    which is amazing. But alongside these courses that they undertake across the five

    days that we do leadership training and personality styles and they really get worked

    quite hard, they get quite exhausted by the end of it and they form really close

    bonds because we only take away a small group on this camp. So it's really a bit,

    there's a lot of space for that relationship development again across different clubs

    who with people they might not have interacted with before. Yeah and to sort of

    life skills You just can't get, you know, you learn, I would say in life, you

    learn things as you go and you learn things, you know, you think, "Oh, I didn't

    know about that." If you don't know, you don't know. But to have it at a young

    age, like young 16, 17, 14, that sort of leadership mentoring and explaining what

    it's all about, personality traits, managing conflict, you know, that stuff, you don't

    get anywhere else. There's no one else that go, "Let me teach you that," You know,

    you might learn a bit if you're maybe with an AFL club or other sports clubs, but

    it seems we're really deep into this and it's such a great idea. Yeah, it's amazing

    and they have great fun because some of the courses they're undertaking, they do

    their silver medallion, aquatic rescue, so they're jumping off rocks together, they're

    facing their fears, they're going snorkeling, but at the same time, they don't

    realise, but from the start to the end of the week, they really do grow as people.

    Yeah, it's a terrific program. So what about Nippers as we move on? I suppose

    Nippers is sort of lifeblood of the future of sort of future lifesavers, I guess.

    So what goes into supporting clubs to live this program well? And how do you keep

    it fun and sort of safe and inclusive, I guess? Yeah, so we support our clubs.

    They really do run the Nippers program themselves. They are pretty amazing. Each club

    sort of has a different flavour of Nippers but from a state level our job is to

    make sure that the curriculum is sound, that the administration is competent and that

    all of the children are safe. So we look after all of the child safe processes

    with our clubs and we support clubs with developing their people to be able to run

    the Nippers program. It's the Nippers program is not a drop and run, so a lot of

    the parents who bring their children are involved and a lot of them end up becoming

    volunteers in the program and running an age group or maybe they're cooking the

    barbecue or maybe they're providing the water safety because we can't have children

    swimming in the ocean without a number of people also watching over them. So it's

    really a whole family activity and so our job is to be able to support clubs to

    bring in new parents who might come into this and see what a huge amazing movement

    it is but also they may get overwhelmed with the responsibility and the commitment

    but it's about making them see how amazing it is and falling in love with it

    because then they just drive it themselves once once they're hooked. Well, I see

    that I said often the family activities at some of the clubs you know the whole

    the kids come down to nippers and I say kids of all ages and then the family get

    involved and it's great what a great often on Saturday mornings it's a whole family

    thing and like to then get involved in other programs and it's a great community I

    think that's why surf seems to have a longevity of people staying as patrol members

    or in the organization because of that community feel? - You're exactly right. And

    you see later on after the Nippers program where parents have now become involved,

    you can see two or three generations on one patrol as the children get older.

    So often their parents might gain some qualifications along the way and all of a

    sudden their child's turn 14 and wants to get their applications to patrol and they

    all end up on a Sunday volunteering together, which is it's an amazing sick thing

    to see. It is amazing. And yeah, just, just watching the growth of people, I love

    it. And look, we're such a strong brand. I went with the second most noticed,

    trusted brand in Australia, what's the first one is it?

    RFDS, Royal Flying Doctor Service, they can have it. They're - Yeah, they are

    amazing, yeah. No, it's terrific to see some of these programs involved. I think the

    last thing I wanna talk about is you're involved in members feedback and

    satisfaction. What have you learned about what keeps volunteers engaged and passionate

    about surf lifesaving? - Oh yeah, so-- - It's a big one. - Yeah, surf lifesaving New

    South Wales is doing some amazing work in cultural leadership. And one of the

    initiatives is the Member Satisfaction survey which is now national. So we roll that

    out in our state in South Australia and this survey, a number of our members will

    complete it and we have a high completion rate which allows us to be able to

    provide data back to our clubs about what their members think and how satisfied are

    they. What's their intention to stay stay around next and do they intend to leave

    and why? What's driving their satisfaction? What's might be driving their intention to

    leave as well? So we really have this amazing tool now that we can respond to to

    make sure that our members are satisfied and they do stay because we do invest so

    much into our members in the training and education and keeping them engaged that We

    have some really valuable personnel and we want them to stay around. But we also

    want this surf lifesaving to be a culture and a place of belonging. So the work

    that we're doing now is people really feel satisfied at surf lifesaving when they

    feel like they belong, when they feel like there's not too much red tape and it's

    easy to do their role, when they feel their expectations of them are really clear

    and then they feel like they have trust in their leaders and their leaders are

    motivational and really instill capability.

    It's capabilities, yeah. And inspiring in some cases as well, seeing other people in

    those positions. And it's what a great tool to sort of measure satisfaction. I mean,

    even in workplaces, that's a difficult thing. So I can imagine across volunteers

    that'd be even more difficult, but it's great to have that tool. It's great we're

    initiating ideas and concepts like this. Incredible organization. So I suppose lastly

    to finish off, your portfolio has loads of moving parts. So what keeps you inspired

    in your role? What keeps you getting out of bed every day? Oh, this one's easy.

    It's just how much goodwill, our organization is powered by.

    It stounds me every day how many hours our volunteers put in and our staff put in

    because they care so much about keeping this movement going and protecting our

    community. And I just think that inspires me every that I'm always speaking to

    someone who's had a milestone or a personal development or they've done an amazing

    initiative for other members. And it's just that sense of community. It doesn't

    matter where you go, in South Australia or Australia, if you meet another clubby,

    you immediately become friends. Something in common and friends. I was last year in

    Rundle Mall and I was doing something with the Council of Ambulance Authorities on a

    simple CPR and someone from Sydney was down, "Oh, I'm a sort of lost over city."

    And we're just chatting away. I was like, "We're like friends, it was hilarious."

    Like I said, and they had to come over to the stand 'cause he saw us there with

    other agencies and went, "Oh, get out of Sydney and I'm at this club." And it was,

    yeah, that's that comradeship around the country, which is just quite unique, isn't

    it? - Yeah, and it's a mutual understanding of the values that you have. We all

    have very strong values of being community -minded and service. Absolutely. That's

    fantastic. George, it's been great speaking to you. We're nearly out of time. And I

    really appreciate your time to do this podcast, because I know you're absolutely flat

    out. And thank you for the great work you do. I bet you sometimes it's sort of

    thankless. You're not meeting for that video, but thank you so much for what you

    do. So I appreciate you being here today. Thanks, Ross. So thanks for listening

    everyone. Once again if you want to learn more about surf lifesaving go to surf

    lifesavingsa .com .au and if you like the podcast please subscribe and go to our feed

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    amongst your friends and family. Once again, I'm Ross Smith and this is Surf Talk.

    Get inspired and get involved.